April 28, 2010

Emerging Alternative Uses of Foursquare

I wonder if foursquare’s success will be boosted by people who start using foursquare for reasons other than to show off what cool restaurants and sporting events they attend. For example, I checked in at my bank yesterday and took the opportunity to “shout” my dissatisfaction with the bank(the bank is Wachovia, btw and they are a completely hideous institution that I would urge you to avoid and/or divest yourself of). I’m thinking that protest movements could be started by people who show up and check-in at businesses that provide lousy service, rip people off, etc. and shout them out. It could be like a real-time Better Business Bureau complaint.

Of course, foursquare is depending on small businesses for their revenue, so they might frown upon this behavior (although I notice that when foursquare CEO Dennis Crowley doesn’t like a venue, he doesn’t hesitate to check in and say the place is crappy, overpriced, etc.)